Oleonix manufactures environmentally friendly cleaning solutions that harness the power of “Micriolysis”, their unique chemical process that uses the latest chemical technology to lift out dirt.
Their products are used across a wide range of industries because they’re capable of removing the toughest dirt and stains from all surfaces. As a result, their cleaning products reduce the need to purchase other products and significantly reduce the amount of time spent cleaning.
The task: a rebrand that turned into a growth problem worth solving.
Our relationship with Oleonix was formed because they wanted to update their branding with the development of a new logo, brand guidelines and more.
Following delivery of that project, we identified that their SEO, user experience and on-site conversion were not performing as well as they could — especially during the pandemic, when face-to-face sales meetings were no longer possible. We helped Oleonix identify the right areas to invest in and created a roadmap to deliver an easy-to-use website that was aesthetically pleasing and optimised for search, generating more traffic and better conversion rates.
What the partnership covered.
The brand work came first, but the commercial value came from what we built on top of it.
Strategy
Branding, marketing strategy, audience profiling and data acquisition.
Design & Content
Brand identity and logo design, web design and development, packaging design and digital adverts.
Lead Generation
Email marketing and search engine optimisation.
Rebrand and renew
To create a strong brand identity, we worked closely with Oleonix to breathe new life into their brand. Our design team redesigned the Oleonix logo and supplied a number of variations intended for different purposes.
To support the rebrand, we produced a full set of new brand guidelines, including clear direction from our head of design on how the logo should be used, plus colour palette and font specifications.
To reinforce the new branding, we created a new business card design, letterhead and presentation template.
Website development
A redesign built in a deliberate order — goals, imagery, experience, copy, then search.
Agree the goals
Once we’d confirmed the company’s goals, our design team and web developers collaborated to redevelop the website and bring new life to the brand.
Show how the product actually works
Oleonix needed new images to illustrate how their cleaning agent works differently from conventional agents when fighting dirt. Our design team created imagery that showed this while complementing the site’s theme and the brand’s new look.
Simplify the experience
When building the website, we focused on creating a simplified user experience for visitors from computers, tablets and mobiles.
Sharpen the words
Existing content was reviewed by one of our copywriters and updated to enhance the company’s tone of voice and ensure the messaging was clear.
Optimise every page
Our SEO specialist went through each page of the site and ensured it was optimised for search engines, driving more organic traffic.
Online traffic
Once we’d built the website, we set it up on Google Analytics so traffic could be tracked and the site continuously optimised. Through customer optimisation, SEO, a brand refresh and an improved look and feel, we grew traffic and performance at a critical time for Oleonix. The team noted increased traffic and a higher engagement rate across website pages following the campaign.
Summary
Oleonix partnered with us because they needed a rebrand and a new website that showcased their cleaning products and attracted a higher volume of visitors.
Through our SEO efforts we drove an 87% increase in website traffic within three months of launching the new site. The Oleonix team were delighted with both the website and the increase in traffic. We are now looking to extend the partnership, having identified new channels for cost-effective lead generation.
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