With over 20 years of experience, Artic Building Services is a facilities management company specialising in mechanical and electrical maintenance.
Focused on maintaining client assets through planned preventative and reactive maintenance tasks, Artic’s mobile engineers travel from site to site while residential engineers are assigned to a specific site.
The task: stop relying on retention alone.
Artic partnered with us to enhance their online presence and grow their business by winning new maintenance contracts. The company’s website, brand identity and brand awareness were not particularly strong, and they relied on their excellent client retention rate to sustain the business.
Our partnership initially focused on redeveloping their brand, website and sales materials. We then used those assets to increase lead generation through content, email and paid search advertising.
Rebuild first, then generate demand.
There was no point driving traffic to a site and a brand that weren’t ready to convert it, so the order of work mattered.
Strategy
Audience analysis, keyword research and channel strategy.
Design & Content
Brand, website, brochures and presentations, and copywriting.
Lead Generation
Paid search, email and marketing automation, and SEO.
Marketing services
We provided a range of marketing services to Artic, including social media, PPC, SEO, email, content creation and data management.
Brand identity
Enhanced brand identity with a modernised logo and brand guidelines, enabling a professional update to print and digital materials.
Website
A modern and scalable new website that showcased their capability, built trust and converted traffic into enquiries.
Search ads (PPC)
Paid search campaigns optimised for specific audiences and search terms, driving quality leads and maximum ROI.
SEO
Defined and implemented keyword, content and link strategy, increasing visibility, web traffic and conversions.
Website development
Our web developers worked alongside our design team to completely redevelop Artic’s website, creating a sophisticated user experience. Providing potential customers with a detailed insight into the company, the new website clearly showcases Artic’s core services, client testimonials and different departments, helping buyers reach a decision.
To enhance their brand identity, our designer created a new logo, brochures and brand guidelines consistent with the new website.
To demonstrate Artic’s unique industry knowledge, we’ve delivered monthly articles and case studies published in facilities management journals, posted on Artic’s website and shared across social platforms. The content has successfully enhanced brand awareness and improved SEO, driving more traffic to the site.
The numbers behind the campaigns
Figures drawn from the paid search programme and the twelve months of site traffic that followed.
A closer look at the campaigns
Two halves of the same programme: the advertising that reached the right people, and what it did to site performance.
Paid search advertising
Based on existing customer profiles and Artic’s goals, we developed paid search campaigns focused on driving their target audience to the website.
Using refined keywords and targeted content, we positioned Artic in front of the right people — those more likely to convert to customers. The bespoke ads gained over 2.5 million impressions over six months, rapidly growing brand awareness and the monthly volume of quality leads. Of those impressions, 20,965 people clicked through to Artic’s new website, leading to more incoming enquiries.
Website traffic
Our paid search campaign directly helped Artic achieve record-breaking site traffic, recording almost 50,000 visitors over 12 months — an increase of 4.7 times over the prior year.
The sharp increase in September came directly from our PPC team fine-tuning targeting and spending strategies, focusing budget on the campaigns that would yield the best return. That work also decreased cost per click and overall cost per conversion, meaning better value from the same spend.
Summary
When we partnered with Artic, they wanted to enhance their brand awareness and create new business opportunities. Our team brought new life to the brand by redeveloping the website, creating a new logo and producing SEO-optimised content that offers genuine value to Artic’s target audience.
To drive the right traffic to their new website and generate more enquiries, we set up and managed paid search campaigns focused on a target audience we defined together. Through continued marketing support and design work, Artic now has a strong brand identity and receives a significantly higher volume of website visitors and incoming enquiries — the kind more likely to convert into new maintenance contracts.
Ready to explore?
Want to discuss where you want to be and what the journey looks like?
Arrange a review with one of our experienced team to get an honest opinion and clear recommendations. No obligation.