Full Metal Finance (FMF) is the fastest-growing independent finance provider in the country. Their team has many years of combined experience in the construction industry, so most of their deals are for companies in construction — though their portfolio stretches much further than a single sector. Their devotion to excellent service sets them apart from competitors, as their five-star Trustpilot reviews show.
As FMF was experiencing substantial growth, they wanted to review their branding to ensure consistency in their messaging going forward.
The task: brand first, then everything built on top of it.
We were initially tasked with a complete brand redesign, including logo development, brand guidelines and new stationery — business cards and email signatures.
On completion of the brand redesign, FMF decided to pursue further marketing activity with us, developing and implementing a comprehensive strategy across email marketing campaigns, social media management, content marketing and paid social advertising. FMF also needed a finance guide tailored to the construction financing industry, and a new website reflecting the updated brand identity alongside a user experience refresh.
How the engagement expanded.
What started as a brand project became a full marketing programme once the foundations were in place.
Brand & Design
Logo development, brand guidelines, stationery and collateral design.
Strategy & Content
Marketing strategy, content marketing, a sector-specific finance guide and a new website.
Lead Generation
Paid social advertising, email marketing campaigns and social media management.
Brand redesign
As FMF was on a rapid growth trajectory, they wanted to keep their branding consistent going forward. We worked with them to create a visual identity that resonates with their target audience and reflects their core values.
We started by developing a new logo that captured the essence of their identity, based on their values of reliability and professionalism. We then crafted comprehensive brand guidelines to ensure consistency across all touchpoints, including typography, colour palette, imagery and tone of voice.
FMF now proudly showcase a refreshed brand identity that sets them apart from their competitors and provides a strong foundation going forward.
What the brand work covered
The individual pieces delivered as part of the identity project.
[01]Logo development
A new logo capturing the essence of FMF’s identity, built around their values of reliability and professionalism.
[02]Brand guidelines
Comprehensive and clear guidelines covering typography, colour palette, imagery and tone of voice, so the brand stays consistent across every touchpoint.
[03]Collateral and stationery
New designs for business cards, email signatures and other collateral materials, ensuring a cohesive and professional look across all communications.
[04]Construction finance guide
A finance guide written specifically for the construction financing industry, giving FMF a credible piece of content to lead conversations with.
Meta Ads results
From account set-up to these figures, on a limited budget, over a two-month period.
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