EC Group stands out as a national leader in third-party logistics, fulfilment and operational support. An employee-owned company founded over two hundred years ago, EC Group connect clients with their customer base, providing reliable, insightful and timely distribution. Their clients represent a diverse range of sectors, industries and sizes — from supporting charities like BookTrust to collaborating with internationally recognised brands like Rolex.
The company specialises in the storage, packaging and fulfilment of clients’ goods. Their sprawling four-acre warehouse in Essex is a bustling hub supporting a multitude of e-commerce businesses, all striving to deliver products swiftly, efficiently and with meticulous care.
The task: an online presence worthy of a 3PL leader.
EC Group partnered with Growthlabs to revamp their online presence with a sleek, user-friendly website. This project upheld EC Group’s status as a leader in third-party logistics, enhancing user experience and showcasing their capabilities.
Our partnership extended beyond web development. Together, we implemented a dynamic marketing strategy including PPC campaigns, targeted email marketing and marketing automation — designed to keep EC Group at the cutting edge, connecting clients to customers with greater efficiency and flair, and driving growth in the digital space.
What the engagement covered.
A single partnership spanning the build, the content that fills it and the campaigns that drive traffic to it.
Design & Content
Web development, website design, copywriting, social content, infographics and video content.
Strategy
Competitor analysis, audience profiling and data acquisition, channel strategy and keyword analysis.
Lead Generation
Email marketing and automation, paid media and social management.
Refreshing their online home
EC Group’s website had become outdated — slow, and ineffective at both attracting and retaining traffic.
Recognising the need for a transformation, we embarked on an extensive overhaul of the site. We identified key pain points and collaborated closely with the client to incorporate new features that would add significant value.
The result was a new website that boasts significantly improved visuals, a streamlined user experience and detailed information about EC Group’s wide range of services.
Take a peek behind the curtain
To place emphasis on their many services, vast multi-purpose warehouse and large trained workforce, we produced a behind-the-scenes video for use on their website and social media.
Placed front and centre as the hero of their new website, this video provides an efficient overview of the day-to-day inner workings of EC Group’s Essex headquarters. We partnered with an outside specialist in large-scale video capture, working in tandem to curate the finished piece.
Alongside the overview video, we’ve worked with EC Group to produce a film detailing their work with a leading client, plus additional marketing videos to support the brand.
Ongoing support
Beyond the build, the relationship continues across content and day-to-day marketing.
Video production
Working in partnership with the client and a third party to produce a video demonstrating EC Group’s industry-leading 3PL excellence.
General marketing
We assist EC Group with their wider marketing output, with varying roles and tasks that change day to day.
Summary
Our professional partnership with EC Group has evolved into a dynamic and harmonious collaboration. The success of their new website has helped reinforce EC Group’s position as a leading 3PL company in the UK, highlighting the strength of our combined efforts.
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