Storetec are an award-winning, nationally recognised scanning bureau based in Hull. With decades of experience, Storetec have supported a wide range of clients across the UK, from small independent cases through to large multi-national enterprises with vast portfolios of documentation.
Storetec’s industry-leading MDI Cloud software allows businesses of every size, across a virtually endless range of industries, to digitise and streamline their physical documents — leading to cost-effective, easily managed access to potentially decades of sensitive documentation, all while maintaining confidentiality, compliance and security.
The task: a site that matches the sophistication of the service.
Storetec approached us to develop a fully redesigned website that more accurately reflects their modern, advanced and sophisticated document management solutions. The new site was built to enhance user experience, offering streamlined navigation and clear communication of their services — document scanning, storage and digital transformation — with an emphasis on their new MDI Cloud software.
Our role included ensuring seamless integration of Zoho’s tools to streamline their customer relationship management process. We also supported Storetec’s email marketing efforts by setting up automated workflows, improving campaign efficiency and enhancing overall engagement.
Three workstreams across the engagement.
The build was the visible part, but the strategy and lead generation work is what turned the new site into a commercial asset.
Design & Content
Web development, website design, copywriting, social content, infographics and video content.
Strategy
Competitor analysis, audience profiling and data acquisition, channel strategy and keyword analysis.
Lead Generation
Email marketing and automation, paid media and social management.
A modern website for a modern company
Storetec aimed to bring their website in line with their modern document scanning services, with an additional focus on increased lead generation. The updated site now more accurately reflects Storetec’s leading, cutting-edge solutions and provides a more streamlined, user-friendly experience.
A key addition is a dedicated MDI Cloud page, which highlights their secure cloud storage offerings for a wide-ranging portfolio of clients. We also added a streamlined, multi-functional live-chat feature to enhance client interaction, offering immediate support and increasing conversions.
On the back end, we allowed for extensive customisation, ensuring Storetec and Growthlabs can easily manage and adapt the site as their services evolve. This is particularly useful for the site’s organic SEO capability, as it allows for regular, relevant updating of their blogs and case studies to take advantage of SEO trends and developments.
Work behind the scenes
Two pieces of the engagement that don’t show up on the front end but underpin everything that does.
Data sourcing
We aided Storetec with the outlining, sourcing and acquisition of wide data corpora across a broad range of demographics — giving their campaigns a far more accurate targeting base.
One platform, not five
Consolidating onto Zoho removed the friction of separate tools for CRM, tracking and campaign delivery, and made performance visible in one place.
Summary
Our partnership with Storetec has been incredibly productive for both parties. By supporting their new website development, email marketing and automation, and business-wide integration of Zoho, we’ve helped enhance their digital presence and streamline internal processes.
This collaboration has positioned Storetec to better serve their clients in the document management industry, driving growth and efficiency, and modernising their online presence in line with their services.
Ready to explore?
Want to discuss where you want to be and what the journey looks like?
Arrange a review with one of our experienced team to get an honest opinion and clear recommendations. No obligation.